#AskGaryVee Episode 131: Twitch, Mike Tyson's Punch Out & Zelda

– [Voiceover] Terrell asks, “How would you manage pro bono work “versus getting paid as a startup, “or how do you draw the
line between the two?” – I think the question, I
think what I’m getting from it is, you know, how do you manage the people asking
you do to stuff on spec? And it’s funny, we’ve
had some conversations, I’m a fan of spec, because
I think it’s a gateway drug into showing work. When you’re at zero, when you have no track record, when you have no leverage, spec is a tremendous
opportunity, it’s, you’re at bat. And so, spec has always been
interesting in design work or other things of that nature. Any time I even allude to a
spec interplay on Twitter, I get attacked, right? Like, if I want free t-shirts for the Great Wall of Wine Deals, right, stickers, why
don’t you pay for them? I’m thrilled to pay. As a matter of fact, in my later years, AKA in the last three years,
I’ve learned, actually, I’d rather pay than what I deal with when somebody gives you,
like, a sticker for free and they want, like, so, I’m into paying. I actually, when I do these
spec things, look at it as the first opportunity to
somebody to have in at bat, to, like, change the course of their game. We’ve alluded this question-answer
with DRock in the past, like, this is just real to me. So where do you draw the line is, when you stop thinking
it brings you value. By the way, nobody’s forcing
you into doing pro bono work. Hey, DRock, you wanna make a film with me? You should do it, I’m not gonna
pay you, you should do it. I didn’t force him, like,
you know, that’s on you. So this notion of pro
bono work being, like, some sort of forced behavior that like, the rich are forcing the
poor to do this work, in a world where you
should always do everything predicated on what brings you value, including when you bring
other people value. See, the dirty little secret is, for me, this 51-49 thing where I
wanna do all these things, it makes me feel good. It might not make me more money, it makes me feel good. It’s a selfish act. People say that, you
know, you hear it’s like, oh, it’s a selfless
act, like, I understand. I like the way it feels. And so, you know, your pro bono work might be because you wanna use it as a gateway drug to business
opportunities in the future, or you just might like the way it feels. That’s on you. But, you know, business is simple, and this is a business show
in the scheme of things, so I expect this to be
where you’re coming from. Look, you have to ask. You can’t be scared to ask for money. You have to ask, and you
have to price yourself, and you have to price yourself in a way that makes you feel good. And so whether that’s $100
an hour, $500 an hour, and the other thing I would tell you is let the market say no. I think a lot of people are
too scared to go too high, and we talked about this on
another show not too long ago, like, you know, just ask for the money and go as high as you possibly can, they can always say no, you’re never gonna say,
“it’s gonna cost you $500” for your R&D, or anything like that, $500 for your voice-over
work, Stunwin, you know, “I want $100 an hour,” nobody’s gonna say, “cool, we’re gonna give you 125.” And so, you know, you’re
better off saying 200, they’re like, “ah, we’ll give you $120, and you’re like, yes, I only wanted 100. Thanks, Gary Vee. (laughter)

“that your staff was really young. “I didn’t see anybody
over 40 surrounding you. Why?” – Well, India is actually 44,
she just looks phenomenal. (laughter) I mean, so there’s that. You know, yeah, my staff is young, you know, I think I get
value out of mentoring, though I’m mentoring a lot of people now that are in their 30s and 40s and 50s. Yeah, my team happens to be young, I’m more than open to hiring anybody, race, credence, you know, like, anything, it just hasn’t happened. The company’s young. I mean, like, you know, look, it’s kinda one of these things like, stereotypes, there’s some truth to it? Look, I mean, this company started doing
social media marketing in 2009, ’10, ’11, like, the 60-year-olds weren’t rolling in. You know? And so I just think a lot of people
overthink these things, meaning, like, you know, for example, a lot of people around
me are always, like, wanting me to stage things, for photos, for
interviews, for on my team, you know, like, all this stuff, like, I’m aware that India’s
the female on my team. Like, I’m aware of stuff. I’m aware of everything. I just also think authenticity rules, and so I’ll be answering your question in the question that’s
the broader question. You know, I’m pumped to
have anybody on my team. Listen, and they will all attest to this, I love standing in front of the company and saying, look, I’m 39,
I’m the old man on the team and I’m better at social
media than all of you. Like, I truly believe that. I don’t pre-judge on age,
sex, where you’re from, well, actually, I do judge a little bit
on where you’re from, meaning if you’re from the
streets I do value you more. I do like a little bit of
the grind and the hustle. It’s an absolute truth. It’s so funny, the true
one place where I think more than the cliche things
of age or sex or race, where I’m a little prejudiced, is I value the streets. I just do. And the streets, AKA just struggling. I just, I’m a fan of it. Anyway yeah, just, it’s been
the serendipity of it. The team has been built from people, a little bit less, actually,
so that’s not true, like, India and Steve were here, and I guess the rest of the team, so four, were hired for us, so yeah, it’s an interesting
thought, like, I’m into it. I’m super into it. Apply.

“What’s the next big move for YouTube “to keep its content
creators from switching over “if Facebook starts
sharing its revenue too?” – I don’t think there’s a
move for it being either/or, I think all YouTube stars will be on both. And I think in two
years, there’ll be people that come from Facebook and, I’m actually thinking about
betting more on YouTube lately, in a weird way. And I feel like, and DRock
made a face, it’s because, you know, I feel like I understand what I wanna do rhythm-wise in Facebook, and like from an ad-targeting
and from a content standpoint, and like, I’m like, huh,
you know, YouTube’s easy. There’s a lot of people
who’ve already achieved it. It’s like this wonderful
gal who I met in LA that you guys are gonna talk
to about the Facebook group, she’s been jamming on it for seven years. That’s established. Like, it’s actually fun to
go into something established ’cause there’s some sort of blueprint and you can just jam on it. So I think that YouTube will lose some of its
stars to sharing on Facebook because it’s about reach. The reason YouTube stars
like being on television, even though they’re digital natives, is it’s just more awareness. Like, if you’re a YouTube
star, that’s what you want. Like, you want more people
watching you. Right? And there are a lot of
eyeballs on Facebook, and when these YouTube stars stop getting romantic
about YouTube and being sad and realize how targeted they can be in who they reach on Facebook, they will be a-coming. And so it’s not gonna be
about what they can do, and look, then you get
into a networks war. Like, the platforms are
becoming the networks. The internet is the whole pipe, and then there’s the
platforms that are networks. So imagine YouTube and Facebook and Snapchat like NBC, Fox, and CBS. You can do something about it, YouTube. You’re gonna have to pay, shmooty-pie, you know, a drillion
dollars to stay exclusive. So that’s gonna be very interesting. I know it’s PewDiePie and I’m havin’ fun.

– Hey Gary, this is
Dan from Fan-View here. I hope I make the cut to the golden age of the #AskGaryVee Show in this format, and my question, my question to you is if you believe that sports teams will begin to use the rich data
from the influencer market, all the companies that are coming in with amazing stats around athletes, to use that data to start
to play marketing moneyball with their teams. I’ll love to hear your thoughts on that, thank you for giving back, peace! – Marketing moneyball, right? Yes. Will sports teams use data to make better marketing decisions? Yes. And I know that I’m, like,
keeping it basic, but, like, first of all, cool-ass video. Second of all, very
basic question, meaning all of marketing will use data to make better decisions. Moneyball is the notion
of using data in baseball, data is going to be used in every part of our
world everywhere forever, marketing happens to be one of them, dating is, you know, if
you think about, like – oh.
(laughter) Anyway, dating is one of them. A lot of things (laughter) a lot of things will be that way and so I think that data will
be overlaid across everything, and marketing’s actually already here, and there are teams doing it already, and we’ve done stuff like that for the Jets and the Dolphins already, so yes.

“that Meerkat and Periscope
are dominating streaming “while Twitch is being left in the dust?” – Joe, I can’t do that, my friend. I actually think your 13-year-old’s got your number here, my friend. So Twitch, which plays in
the e-sports kind of realm, in my opinion, is dramatically bigger than Meerkat and Periscope, where they have figured out
their content very easily, which is, it is now a foregone conclusion that million of people will
sit for trillions of hours and watch other people game. That is done. It’s over. Now we are in the beginning
stages of that 100%, meaning in 20 years, more people will watch the e-sports championship
than the world series. And it may not even be close. So, you know, I think your 13-year-old’s got
your number, mister. Now, will there be
personalities that break out on Periscope, Meerkat, Facebook Live, and have real great things happen? Absolutely. But, Twitch, you know,
it’s a concise value prop, and so it’s kind of like ESPN versus NBC. NBC’s at the mercy of original content and
stars breaking through, because they can go anywhere,
AKA Meerkat and Periscope. Twitch is varied full-down
into, this is the value prop, and it’s a big space, a la ESPN, like, people like sports, it’s
got its niche, it’s there. I actually think he’s got you cooked. It’s actually not even close. I think your 13-year-old
punked you in the face. (laughter)