#AskGaryVee Episode 11: Diplomas, not GPAs

– [Voiceover] Chip asks, if
you owned a winery in Napa, what your left jabs look like? – Chip, thanks for the question. And honestly, I’ve been
reading the feedback. Thanks for the critiques yesterday. Some of your took it a little to far. I mean, what I was really
saying from critique this show was, give me compliments, not actually nitpick and
find something to upset me. But anyway, you know, I want
to start answering these questions in a different
little bit of a way, and so thank you guys. You guys continue to evolve this show. Big shout-out to the people
that have been tweeting and Instragramming the fact that it’s been interesting to watch the
show evolve from one to ten. It is pretty crazy for the
amount of shows I’ve done and videos I’ve done to
watch it actually have an evolution even with intention. You grew with that, Steve. Show Steve. – [Gary] Zak, do you agree with that? – Yes. – So to answer your
question, I’m gonna answer it in a way that I hope
everybody who’s listening doesn’t miss the point that
this works for everybody, not just wineries. If I was a winery in California,
I would actually make my jabs Wine Library TV. Let me explain. Could you imagine if a
winery in Napa Valley did a show where they
tasted wines from all over the world that were not
from Napa and critique them and gave their thoughts. All of a sudden you start looking at them as an authority instead
of somebody who’s just pitching their wine, right? Everybody wants to go the route of like, let’s show the day in
the life, and they take video, like cropping the
crap and like tasting. Nobody cares about that. They will care a little bit
about the dog running around. And if you teach them
the dog’s name is Goldie and make more videos about Goldie, they’ll care about that. But what they really want
and what you really want is utility. The reason this show
exists is this is the next coming of my ability to give utility. I’m giving content that actually
is a little more tangible. Now it’s opinions, so take
it for what it’s worth but you’ve decided you’re
gonna allocate your time and I’ve somehow become
important enough to you, or you’re curious enough
about my POV and brings value. Value comes in entertainment,
value comes in a lot of forms, but I really do think
opinion, context, information, these things are very powerful. And so to answer your
question is, I would just review other wines from
the world and give my two cents on that, because
then, you’re leveling up and not just pitching. In the same way that everybody
here, instead of talking about their products or
their ebook, or their blog, can talk about other stuff. Hence, look at the structure of this show. These are questions from you
that I have to respond to, thus they matter more to you. You have to put out things
that matter more to others. That’s a little bit of my curve ball. Take it for what it’s worth. – [Voiceover] Ivan asks, do
you respond to posts, tweets,

– [Voiceover] Ivan asks, do
you respond to posts, tweets, emails, messages, or get your staff to? Some people delegate this. Do you? – Ivan, one of the single– By the way, I selfishly, this
is a humble brag question. Put a humble brag hashtag. (tinkling) Ivan, the thing that I might have the most pride in in the world is that I have responded, that every tweet that has ever come out,
has come out from these two fingers. Every email, these two fingers. Now the content, Mister Stunwin here helps me quite a bit to make it actual English. But it cut– Look, Steve, I mean you’re here. – [Steve] Yup. – And I know you’re not
a sell-out so let’s go. I mean, like, you– – The tweets, the emails– – [Gary] No, not that. – Those were your own words. That I already said, we know. I do get very nervous
that it has to be like my transcribed– – [Steve] Oh yeah. – We have like a lot of– Thanks, Zak. Thanks for heading out. Like we have a calibration of
like, early on you’re trying to help me in my limited
adjectives and like– (laughing) But like, I do put like,
that’s an important part. – Yeah, absolutely it all the– All the basic material
is this guy, 100 percent. I just add the sprinkles. It’s not even sprinkles. It’s just like, rearrange the plating. – He turns it to English, guys. I can’t write for (beeps). And so, at the end of the day, it is something that
matters so much to me. So I do it, all me. No assistant, no social media
person, no Vayner employee that’s really good at capturing
my voice that was my fan for nine years, none of that.

– [Voiceover] Chef asks, what
food or foods have you added to your new lifestyle that
you’re enjoying the most? – Chef, once again, I went
with a different tactic. There is no foods that are new. No, we went a different route. Mike, who’s on the last episode,
we went to the supermarket. I told him the things I
liked that were conceivably healthy. Mangoes, you know, shellfish. Luckily for me, I like
everything and so there has been no additions. This has been about subtractions. – [Voiceover] Arsh asks,
how can I converge my vision

of being a Youtuber with
parents’ vision of getting a university degree? – There’s a very simple answer. Most people say, what college
did you graduate from? Not what was your GPA. So you should easily be
able to become a solid D student or C or whatever
it’s needed to graduate, which should give you the
flexibility to become a massive Youtube sensation. – [Voiceover] Chelsea asks,
what are your thoughts about

Facebook banning like-gating soon? – Chelsea, I actually think this– Look, I think Facebook out of, gets– I think Facebook is maybe one of the worst PR’d companies in the world. They’ve done so much more
good than people realize. They are the gold standard
of the future of marketing because they do so many
things for their users because their users are
their business and they understand it. By not allowing brands
to like-gate, where like, call like hard-core like
actions, they’re actually helping brands and businesses
and small businesses understand that it’s
not about getting people to like be rewarded with
a free crown if you like, if you subscribe to this show. (tinkling) Here, you understand what
I’m doing here right here. Right, DRock? All right,
you know, win a free crown, if you subscribe to this show. That’s not gonna do me any
good if you really care about gold crowns. And the amount of people
that built their fan bases on Youtube, excuse me, on
Facebook, in 2009 and ten, by offering free iPads was insanity. Because those were Apple
fans, they weren’t fans of your cereal. So I think Facebook, once
again, is making a hardcore move that is actually helping
the users and the businesses. – [Voiceover] Greg asks, your
thoughts on Reddit, not social

media or do you find it useful? – Greg, Reddit, probably sits
for me in one of the three or four places on the
internet that I underachieve on and wish I did more with
historically and spent more time with. I don’t spend as much time
in the Reddit community as I should. Steve’s a huge, huge, huge fan, huge, huge fan of Reddit,
and as Steve became a bigger part of my life,
and somebody I cared about, it actually quietly made
me check it out more. We did an AMA with my book. We’re trying to do one
right now for social media. – [Steve] Our social media. – Yup, our social media, so
we’re gonna try to do that in September. I got an email in my inbox. I know you’ve been asking this, my fault. Do I find it useful? The question is, are you asking me as Gary the human being, do I find it useful? The answer is, not that
much because I’m not taking advantage of that amazing world
that’s been created there. Do I find it useful as a marketing tool, I have looked at it that way,
and feel like it’s a very interesting place because
that community is very solid, you don’t want to jump in and spam. Reddit’s done a nice job
creating some advertising structure that I think is
consumable to the community and good for the brands,
it’s up to the brands and their creative shops
to make it Reddit-y. And I think a lot of
people struggle with that. But if you understand the
slang, the lingo, the vibe of the that community, and
you can play on that space. I find it useful as a place
that business can be done. But business 2020, which
is really respecting the community, or you are
going to get annihilated. Thank you, my friends
for watching Episode 11