#AskGaryVee Episode 106: Nintendo's NX, Landing Pages, & Sh*tty Social Media Experts

“and you could only promote
one platform to be followed on, “which one would it be?” – David, tremendous question. The answer would be, I
would reverse engineer the audience of the show. One of the biggest reasons I think that I’ve had success as a communicator is I’m not religious
about what I have to say at that moment. I’m religious about,
what does the audience on the other side need or want to hear if I was them, using the empathy radar. And so, if I’m at USC, I’m gonna throw on a guru shirt as a hahaha
and really just jam on how do I bring them value? Like, if I really took
an entrepreneur class, like let me prove to
you that you shouldn’t be in that class, go and
be an entrepreneur, right? If I’m on TV and I’m on CNN or FOX or CNBC, I need to hit the masses. That’s gonna be a, ya know,
it’s gonna be everybody but 35 to 75, so I would answer Facebook in that environment
’cause it’s gonna reach the most potential people, but if I’m on the youngest skewing show I can think of, I don’t know, some sort
of show that’s targetting 15 to 20 year old’s, though they’re not watching TV any more, but let’s say, ya know, if I was at a
YouTube show talking, then I would probably drive
Snapchat as the one platform, probably Instagram actually,
if I’m gonna fully, fully answer that, probably Instagram. So, to me, I’m answering you and one of the interesting things
is I really got into the community this weekend. The kids were playing
around in the backyard. I had a lot of pockets to
kinda check out my phone. I engaged a little bit, big
shoutout to a lot of you. A lot of you saw me jumping
into your Facebook comments. It was interesting to see how people were analyzing the show
and I wanna say that, to me listening, I wanna say, if you just watched the way
I answered that question, I’m trying to bring as much value across the board to everybody. I answered the question,
it’s Facebook, it’s Snapchat, but I also want people to understand, it’s reverse engineering the audience that’s listening in every environment. In every interview with Inc. Magazine, in every TV show, in
every, “I’m in Ireland,” you know, I’m in the middle America. You know, if I’m in Alabama,
I curse a little less ’cause cursing’s not as
great in the Bible Belt. But if I’m in Brooklyn and you know, to 16-year-old’s, I’m gonna bring it. So, you know, that’s that. – [Voiceover] Chris asks, “Do
you think that the Nintendo

“NX running on Android
would be a bit bizarre? “Feels like Nintendo
might not want to invest “so heavily in home consoles any more.” – Thanks Mike. Chris, great question. Sorry to randomly jump into
your question and answer it, but that’s what we do on
The #AskGaryVee Show. You know, I don’t think, first of all, Nintendo should be concerned and should not bet on just being a home console because there’s
no such thing any more. That’s like being a TV provider and only caring about the TV set in a world where this
is the number one device in our society and so, I would argue, it’s about time, Nintendo. Where have you been for
the last 48 months, Mario? Because you’ve been wasting your time away as other people have been
jumping and this should be, no Angry Birds, that should have been princess from Zelda, but no, Nintendo was slow and old, and to Nintendo’s credit,
once a playing card company in the way back, uh huh,
little history lesson for the kids, Nintendo
needs to pivot again and start acting 2016, 17. So, if they’re betting
on being a home console or holding on like, oh, there’s still a place for home consoles, they’re completely out
of their goddamn mind ’cause everything’s going on over the top of a television set and so, to me, it’s not like weird. Shouldn’t they be worried about that? It’s weird, where the hell have you been? – [Voiceover] Paul asks, “Do you recommend

“your website’s landing
page be a jab like a blog, “or a right hook?” – Paul, you’re welcome for all I do. The answer to your question is, you know, I think it depends
on what your business is doing, and so to me, if
you’re selling something you need to have some level of right hook, ’cause you just have such infinite amounts of time when people land. But if you’re selling information, or you’re looking to
bring a brand awareness, or you’ve been so sell-y
as an organization for such a long time
you need a counter-move to soften your right hooks, and that’s it. That’s the theme of 106 episodes which is that every answer’s different. It’s a reason I can give
away my best advice here, have all my competitors at other agencies and other things come here. I mean I had a bunch of
competitors, literally, small VaynerMedias
asking me for advice over the weekend in email,
which I was answering because at the end of the day, I can give my best advice
because it’s all in theory, right, it’s all in theory. I can give this kind of detail,
which is pretty significant, but then you’ve still got
to get into one extra layer, the clients of Vayner,
the things that I work on have to get to one extra layer
of detail to be successful. And so to me, I’d have to audit what the business or organization
was doing for the last 12, 24, 36 months, if it existed. And then I’d need to understand
what it needs to achieve. But once you understand what
you’re trying to achieve, all your behavior has to match that. And that’s why a strategy,
a religion, a belief system is so imperative in what you do. The amount of people that
are watching this show right now, that are
wishy-washy on what they’re trying to achieve, caring about dumb shit, like oh, I want a nice watch or a car. Like, you’re gonna lose. If you understand how to level that up, I can get any watch and
any car I want because I leveled up, and I still
don’t want that bullshit. And so, I’m not judging you, you do you, you do what you want, but I promise you, push yourself to understanding
what you’re doing at one, two, three levels higher, and you’ll amass that
success along the way that are beneath you. If you want that thing
right in front of you, if you go above it, that
thing is a by-product of you shooting for a higher plane. So, I think it comes down to the details. – [Voiceover] Matthew asks,
“Why is it that people

“who specialize in social media never have “a clear cut social media
brand except tweeting links?” – Matthew, Matthew… Matthew Roth, thank you so much for asking this question to the world,
that I just jumped into and rode into the show. I agree 1,000%, I’m flabbergasted. As somebody who wrote a book called The Thank You Economy, that
talked about engagement, and all the social media,
this was 2011, where I was definitely
supply-and-demand-wise at the top of a pyramid of social media experts, I’d like to think I still am,
but I like separating myself by actually putting in the work. It was stunning to me how
many people were like, “Gary Vee, that was the
best book, you’re so right, “you’re so right,” and I jump in, look, they never replied to anybody. Like all they do is go
around and just share links trying to build up, literally, want to talk about not
understanding the game that matters. Literally their behavior was caring about how many followers they had. You want to talk about an
action I will never care about, it’s how many top-line
potential awareness I have. Width, I care about the depth. I care about the 24 people that jumped on this last week and watched 40 episodes and really care and really
intrigue and see some value. That’s what I care
about, it’s about depth. 24, 24 people, that’s how
much I get excited about it in a world where people
wanna, I’m gonna get to 10,000, I’m gonna get to 100,000. A lot of social media professionals share a crap-load of content because it gets re-tweeted and that’s
how they get followers, not recognizing, what is
that behavior towards? I mean, just to remind the market, I was you know, what I did
by speaking about the future, social media, duh, duh,
duh, was that it allowed me to build a business. Allowed
me to build a foundation off that thought leadership. And it was a clear-cut
plan, right, it wasn’t like super like, oh, how did
we get here, oh weird, how did we get here. No, it wasn’t any of that. It was understanding that
my behavior had a map, what I wanted to happen, and by the way, even this in itself in five
years when you watch something that I put out will make
sense that this wasn’t even the end goal, the end
goal is not to build a hundred million dollar a year agency. And so, I think the reason they suck, is ’cause they suck. I think the reason that a lot
of social media professionals suck is because I think a
lot of real estate agents and a lot of SEO experts
and a lot of like, whatever’s hot let me jump on it, people jumped on social media because nobody knew what the hell it was. And there’s a lot of players
who jump ahead of things that nobody understands
and tries to collect fast nickels and pennies during
that indecisive gray period instead of looking for the long dollars, or the long Benjamins
as P. Diddy and B.I.G.,

“trade one of your weaknesses
for one of your strengths, “which two would you trade?” – This is one of the great questions ever. This is really good,
and I don’t wanna like, I don’t wanna, I’m
scared to screw this up, which is probably why I’m
giving it some thought. So, DRock, Staphon, find
some Jeopardy-like music that doesn’t get me sued as I ponder this and talk this out. A strength into a weakness, what am I really strong at that I don’t think is so needed? God, I love myself so much that I don’t want to change anything. This is why I’m struggling with this. This talks about the
level of happiness I have. What’s a weakness that I
can’t, God, I really… So first and foremost, the
answer to the question is there’s no absolute here. This is more like 80,
20, where maybe I would switch it from an 80, 20 to a 20, 80. That’s one of the first reactions I have. There’s nothing I’d
be, there’s no strength I wanna give up… So fast. You know at some level… (laughter) Yeah, like you know,
I’m a little combative in meetings at times with clients where, like I love competition so much, I would say being competitive is probably as big of a deal as it
is, but I would say that my competition, competitive
gene goes five to seven percent too far, I would give up
five to seven percent of it because it’s insane, like you know, I mean you guys know
how I play basketball. Like I really am mad,
like I wanna hurt people, like I wanna hurt people’s
feelings in meetings. (competitive banter) I literally, like in
meetings will turn red, my eyes will turn red when
somebody says something that I think is really
disrespectful to my company, and literally try to historically
clown them in the meeting so that forever their
contemporaries at that table, I literally want to say
things that the other people at the table on their side
tell to their grandchildren. Like, “Oh, I was once in this meeting with “this Gary Vaynerchuk guy and said that “Rick was a douche bag
boss, he said fuck you.” You know like I’m very into that. I wanna like end the debate in the room at that time, whereas I
could’ve done it afterwards, I could’ve done it a little
more politically correct. But if I get to that rogue
tilt place emotionally in a business meeting,
even maybe the first time we ever meet,
I let my competitive juices, I can feel it, it’s like that
Incredible Hulk type stuff. Like I can feel like, oh
crap, I’m about to destroy this person’s soul. So that’s one thing that I would give back five to seven percent. On a weakness that I’d like
have more of a strength on, I’d like to remember
people’s names better. Actually that’s very easy. I spend an enormous amount of time in our HR software trying to make sure I know everybody’s names. And then the answer really is, I have to listen a little bit better in the initial meeting. Like I’m like, hey, I’m Gary. You need to say, “Hi, I’m India.” – My name’s India. – But like when she says hey she’s India, I’m not listening. I’m already on to like oh, hey, I’m Gary. – I’m Staphon. – Alright I didn’t listen, right. So like not listening
when people say hello is a weakness because
if I actually listen, I’ll have a 50% chance of
remembering their name. It’s crazy, I will remember everything. I’m very visual, like
I can never get lost, I’m killer on directions. I will bring up stuff
that happened between us like 15 years from now,
you’ll be like, “What?” If I see it, it’s on. But if I hear it, it’s
on, but I need to listen in the first place to remember your name. So remembering names is
something I’m passionately upset with myself about,
like, Doc, you could see, I knew Sheldon right away. Visually I know his profile
side face, like hair, glasses, like I know exactly who he is, but names I struggle with.