#AskGaryVee Episode 104: Growing Lazy, Twitter Video for Brands, & We Have A Bucket!

I’ve become comfortable with
my income from my business. As a result, I’ve become lazy. How do you stay motivated to keep growing? – Lloyd, you know, I’m
probably not the right person to answer this question for you, because that’s something
that never even remotely crossed my mind, or has
ever entered into my body. I love the climb, the
income level that I was at was never something that
could ever be a variable in me becoming lazy or unmotivated. You know, I would question
if that even matters. Maybe you’re good, maybe you’re good. I mean, to me, if I ever hit
a day where I’m not fired up to keep climbing the mountain, I think that I would actually– and listen, I think it’s po– actually, it is 100% possible, that somewhere out of nowhere, for business reasons,
obviously health issues in my family could be the other variable. But for business issues, if I woke up and I was good, and I
started becoming lazy, I would probably retire. And I, I’m throwing a curveball here, like this is a real answer. I think you may be
thinking that I’m joking, like you may read a blog post,
that just says “I’m done.” Hey, it’s me, remember I said hustle 24/7? I’m out. I’m out, and I’m going to do this. Because, if that feeling
ever entered my body, that’s what I would do. You know, to me, I think
the bigger question is, don’t get ra-ra’ed by me or other people, or live the world or the life that other people tell you to live. Maybe you should just check out, maybe you’re done, maybe you’re just done. Which is, sounds kind of nice. (laughter) You know, like, maybe you’re just done. So, I don’t know how to motivate that, because I never would know how to get into that zone in the first place. I just have no answer to that. My intuition is, you’re making your money in a way that doesn’t inspire you, and that you should go and do something that you really wanna do, and if you still have
the money vibe for it, why don’t you go to Hawaii
and start surfing all the time and then try to build a surfing business on the back, after you
surfed for a little while. Something like that, that
feels practical and real. India– – I like this India reading
– [India] Next–

to reply to people, what about brands that don’t have a face? – Ben? – Ben. – Ben, that’s a great question. I think you create a face,
and you can create a face by renting a face, a la celebrity, or an influencer, or you
could go the Tony the Tiger or the Jolly Green Giant route, and I still think that Leo Burnett 2.0, Leo Burnett is the classic
ad agency in Chicago that was really known for this, creating these characters,
the Marlboro Man, the Keebler Elves, I think companies are not doing enough of create something out of thin air, and then allow it to be the face. I think it’s time that we brought back caricatures in businesses. And I think you could
do it in a lot of ways. I mean I think we see it
with like, app logos, right, like, it’s a little koala
bear, it’s a little elephant, like turn that person– that person, turn that thing into an animated character. I think it’d be really spooky slash rad if some, you know, chick
with a huge elephant mask was like answering you on– And obviously, look, you
can answer in human form, the way I do, or you could actually create the animation of that person– I mean, I think an animated
character replying in video form on social would go bonkers and explode. And so those are the two ways, very practical advice, rent it, with a celebrity, hey Drake, do this for us for the day, and people would be pumped and your siphoning Drake’s equity, but you’re renting. Or, do the hard climb, create out of thin air
the next caricature. (murmuring)

– I have a ton of strengths,
what’s the best way to drill down on the best one so I can move forward at a faster pace? – I have a ton of strengths? – I have a ton of strengths. – OK, good, I like Adam already ’cause he’s a brother on the ego train, and I love the ego train. I equally like the humility train, that’s the balance that I try to live and comes natural to me. Adam, I think that you
need to shut the fuck up and just pick one and go do it. If you have so many goddamn strengths one of them is clearly
not moving fast enough. If you’re even debating this, your strength on moving
and creating action is clearly not that strong. So, I would say that’s a great thing, that fires me up, and I believe that people
have multiple talents. I mean, I feel like a lot of people do. I’m flabbergasted by
somebody not just picking one and moving forward. I’ll give you better advice, cool, you’ve got a lot of strengths? Lay them down, look at them, say I like that one the best, do that. – [India] That’s good. – Right? I mean if you have so
many goddamn strengths, just pick one and frickin’ win. Start winning! You can get to all of them eventually. Ya know, I mean, God. No? Yes! – No, I’m just laughing, Dear Gary, I’m just too good
at too many things, help. – Yeah, I mean, right, pick one, dick! Jesus. And by the way I’m pumped, I like actually think he’s gonna win, like I know I’m being a little zingy, you’re being a little zingy, like, Adam, I’m pumped, just pick one man, just pick one and start winning. It tastes good. It’s delicious. (laughter) I mean– – All right. – [India] All right.
– [Voiceover] All right.

what’s the best thing that’s
happened to you this week? – Oh, Good News Shared, that’s a good one. What’s the best thing that’s
happened to me this week? First of all, thank you so much, second of all, love the concept
of this Twitter account. Good News Shared, like
just share good news? Like, what’s the best thing
that happened to you this week? That’s a nice concept, I’m into that. The best thing that
happened to me this week, if you consider Sunday
the beginning of the week, I guess you should,
’cause it’s officially, I think that’s the way it actually is. Is it? – [Voiceover] Yes. It is right? I’ve forgotten this. Is that real life though? Sunday is the true, like, yeah, right? It’s not a normal– I would say the best thing
that happened to me this week was spending time with my kids being official, on Sunday, they really enjoy the outdoors, we went to, we’ve rented
a place for the summer and I have city kids, and
they’re starting to get older, and it was fun to watch them
kind of play in the yard, and really enjoy that experience and like spending real
quality time with them. It was, I had one of the– this is not a joke, I had
one of the best weekends of my life this last weekend, all predicated on family
time, it was fantastic. And that was the best part, just seeing, you know, my kids are, Misha turned six this week, Xander turns three later this summer. They’re starting to get to that fun age, it felt different, it felt different, it felt like, I think I saw a preview to
the next four or five years of fatherhood. That really excited me.

– When dealing with
clients, would you rather find new clients, or #hustle to get more from current clients? (laughter) – OK, very good, Warren, I like that So, I call this hunting and farming, do you wanna hunt and get new ones, or do you wanna farm and
grow the ones you have. I think way too many people don’t realize the answer is both. Why not both, Warren? Why not both? And when you’re super
duper, duper duper talented, you can do both. That’s how you go from 30 to 500 people in a flash. There’s no rather, Warren, I just want both. Like, ya know, you want both. You wanna hu– You want both, you want both. – [India] That’s fine–

have to do to make it rival
Facebook, Twitter, Instagram? (inaudible) – Steph? – [India] Steph. – Steph, what they’re gonna
have to do is win the 12, 13, 14, 15, 16-year-old imagination. There’s no winning after
it hits a certain point. Social networks over the next foreseeable future, in my opinion, have to win the youth, they need to make Snapchat feel like that person’s older brother’s app, and this new thing is even cooler, and that’s how you win, in my opinion. I think you have to under arbitrage, or build off of a utility, I think people don’t recognize how much of a utility Instagram was. Instagram made everybody
better photographers. Which brought a huge,
huge group of people, and then it started getting social. So my two answers are: under arbitrage the 12,
13, 14, 15, 16-year-old, or build a utility, that
starts as a utility, builds a big base, and then flip it, and create the social
network underneath it. Yea, it was a good answer.